Sam Ladner is currently writing the book Practical Ethnography: A Guide to Doing Ethnography in The Private Sector. This book is intended for two types of people:
- Social scientists who want to adapt their academic skills to the private sector, either to find a full-time job or to practice as an independent researcher; and
- Designers and researchers already working in the private sector who may not have formal training in ethnography
Free sample in PDF practical_ethnography_sample.pdf
Free sample in Kindle
The book will cover:
- Practical, step-by-step directions on how to do private-sector ethnographies
- Why ethnography is both an advantage and a challenge to implement in the private sector
- Social theories that make better ethnographies
- How to manage clients and corporate stakeholders while doing ethnography
- Innovative reporting techniques
- The best software and hardware for corporate fieldwork, and how to use them
- How to get buy-in for ethnographic findings